New Balance Made in USA 990v7 "Kool Gray"
The seventh chapter of New Balance's 990 line arrives in its debut Kool Gray colourway on November 6th.
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Forty-four years after the first 990 landed in 1982 as New Balance's statement about what a running shoe could cost and be worth, the line turns a page. The Made in USA 990v7 in "Kool Gray" is the first ground-up update since the 990v6 in 2022, and it keeps the family uniform: grey, grey and a little more grey.
The upper pairs soft suede panels with breathable mesh, working through light and deeper tones of grey across the toe, the quarter and the heel. A grey N sits on the sidewall with a pale yellow outline, and the cream laces pick up the same warmth. Below, a grey and cream midsole runs into a dark outsole, with 990 branding marked on the heel counter.
The Made in USA 990v7 in "Kool Gray" is expected to release on November 6th at 15:00 UTC for $250 through New Balance and select retailers.
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