Under Armour Welcomes NFL Star Tee Higgins to its Football Roster
As an Under Armour athlete, Higgins will represent the brand on and off the field, showcasing Under Armour footwear, apparel and accessories. He will also be featured in marketing initiatives, including future extensions of Under Armour's WE LOVE FOOTBALL series.
As an Under Armour athlete, Higgins will represent the brand on and off the field, showcasing Under Armour footwear, apparel and accessories. He will also be featured in marketing initiatives, including future extensions of Under Armour's WE LOVE FOOTBALL series.
"From the moment I started getting to know the team, I felt like part of the family. You can see how much they care about their athletes, and I'm looking forward to representing UA on the field and finding ways to make a positive impact in the communities that have supported my journey."
A proven performer at every level of the game, Higgins has established himself as a leading NFL wide receiver through his playmaking ability, consistency and leadership. Since entering the league, he has become a cornerstone of the Bengals' offense and one of football's most dynamic receiving threats.
This partnership builds on a longstanding connection between Higgins and Under Armour. As one of the nation's top high school football players, Higgins participated in the 2017 UA Next All-America Game before going on to star at Clemson and then establishing himself among the NFL's top pass catchers. Beyond his success on the field, Higgins is passionate about creating opportunities for young athletes and giving back to his community, which he sees as an important area of collaboration with Under Armour.
"Tee is a playmaker and someone who embodies the passion, work ethic and mindset that define Under Armour athletes.We look forward working alongside him to grow the game both on and off the field.”
As Under Armour celebrates its 30th anniversary this year, the brand continues to invest in the sport where its story began. The 2026 season marks the second year of Under Armour's return to the NFL, with Tee Higgins and the brand's newest rookie additions further strengthening a football roster that includes Justin Jefferson, DeVonta Smith, Jonathan Taylor, Jake Ferguson, Zay Flowers, Cam Ward and Nick Emmanwori.
Alongside Higgins, Under Armour welcomed NFL rookies Jadarian Price (Seattle Seahawks), CJ Allen (Indianapolis Colts) and Eli Heidenreich (Pittsburgh Steelers), further reinforcing the brand's commitment to supporting athletes at every stage of their football journey.
Originally published by Under Armour.
