Under Armour Signs Rising Canadian Hockey Star Jade Iginla

Under Armour today announced the signing of Jade Iginla, a rising force in women's hockey and one of the newest faces of the Professional Women's Hockey League (PWHL). The multi-year partnership will see her represent the brand on and off the ice.

Recently selected 18th overall by PWHL expansion franchise Hamilton, Iginla joins Under Armour following a standout career at Brown University, where she served as team captain during her final two seasons and established herself as one of the team's leading offensive players. This past season, she played in 32 games, earned Third Team All-ECAC honors and was named ECAC Forward of the Week twice. She finished at Brown with 99 career points, tied for the team lead with 17 goals and added 16 assists for 33 points.

Prior to playing at Brown, Iginla represented Canada on the international stage, winning gold at the 2022 IIHF U18 Women's World Championship and helping capture a CSSHL championship the same year.

As she begins her professional journey, Iginla is already featured alongside NHL superstar Cale Makar in Under Armour's upcoming campaign celebrating the brand's iconic HeatGear® franchise and the performance ecosystem surrounding around it.

“I’m really excited to join the Under Armour family at such a big moment in my career”

“UA is built around helping athletes perform their best every day, and I'm excited to work with the brand as I continue to challenge myself and grow as a professional athlete.”

"Jade represents the kind of athlete we’re proud to have at Under Armour: driven, competitive and committed to making an impact beyond the game. She’s entering an exciting new chapter in her career, and we see tremendous potential in what she can accomplish both on the ice and in helping shape the future of hockey. We’re proud to welcome her to the UA family and support her as she takes that next step."

Off the ice, Iginla is passionate about creating greater access and opportunity for women and girls of color in the sport. She serves as a board member of the Women of Colour Hockey Collective, helping support a more inclusive future for the game.

Iginla also comes from one of hockey's most storied families. The daughter of Hockey Hall of Famer Jarome Iginla, she is the third sibling to be drafted into professional hockey. Her brother Tij was selected sixth overall by the Utah Mammoth in the 2024 NHL Draft, while her brother Joe was selected 65th overall by the Calgary Flames in the 2026 NHL Draft.

Under Armour has maintained a strong presence in hockey since 2001, equipping athletes across Canada and the U.S. with performance apparel, HeatGear® baselayers, footwear and training gear designed to help them perform at their best.

Originally published by Under Armour.