Under Armour Names François Arnaud as Global Brand Ambassador

As part of the partnership, Arnaud will headline “For When It’s Hot,” a new campaign celebrating Under Armour’s iconic HeatGear® franchise and the performance ecosystem surrounding it. Featuring HeatGear®, UA Vanish Elite , UA Icon Fleece , UA Sola , and UA Reign XT , the campaign showcases products that define Under Armour and serve athletes wherever they train, compete and perform.

“If you’d told the skinny awkward kid I used to be that one day I’d be an ambassador for a sportswear brand, I would’ve laughed.”

“What makes this moment feel so special is that it’s reminder that we don’t always end up where we expect, and growth can look very different from what we imagined. Grateful and honored to partner with Under Armour who were willing to meet me right where I want to be.”

Arnaud has earned international recognition for his dynamic work across film and television, most recently captivating audiences with his breakout role in Heated Rivalry. His performance sparked widespread fan engagement and conversation online, including enthusiasm around the character’s connection to sport, training and Under Armour products featured throughout the series.

Get François's Campaign Looks

HeatGear® CompressionShort Sleeve

HeatGear® is our original performance baselayer—the one you put on first and take off last. So we made it extra comfortable by wicking sweat and stretching so you can move no matter what.

UA Vanish Elite Shorts

The UA Vanish Elite Shorts were built specifically for total mobility, with ultra-stretchy materials and a hem designed for how your legs move. That means you have full range of motion, no matter how dynamic your workout is.

UA Reign XT Men's Training Shoes

These men's cross trainers feature the perfect combination of agility and stability for dynamic workouts. A dual density UA HOVR™ midsole, TPU film upper cage for full containment, and micro details designed to enhance overall performance.

UA Icon Fleece Pants

Our designers spent a decade developing the Icon Fleece fabric to be the ideal warmth, weight, and softness. These pants are comfy enough to watch the big game from home. Clean enough to wear in the stands. Tough enough for warm ups and cool downs. Check the scoreboard—we made the perfect sweats.

UA Icon Fleece Taped Full Zip

The 10,000 hour fleece. Ultra-soft cotton-blend with a brushed interior that keeps you warm without the weight. Branded tape details add a little extra, because why not look good while you're at it.

UA Icon Fleece Taped Shorts

The fleece shorts you'll live in. Ultra-soft cotton-blend with a brushed interior for warmth, branded taping details, and a 6" inseam that hits just right. From couch to gym to wherever.

Made to sport everywhere. With clean lines, sculpted details, and retro cues that nod to the DNA of sport, UA Sola is the ultimate wear-anywhere sneaker. It has all the tech you expect from us like a lightweight upper, TPU arch support, and a cushioned EVA midsole for a light, comfortable ride.

“What drew us to François was more than his obvious talent and looks, it was what he represents. The character he portrays ultimately finds his greatest success when he stops trying to fit someone else’s mold and embraces who he truly is. That’s a lesson that resonates deeply with us. The best athletes perform with confidence, conviction and authenticity, and we believe the strongest brands do too. As Under Armour continues to evolve, we’re focused on being unmistakably ourselves, and François embodies that mindset in everything he does.”

Known for his commitment to training, wellness and performance both on and off screen, Arnaud reflects the modern ‘forever athlete’ mindset - someone who pursues constant improvement because it’s part of who they are.

The partnership builds on Under Armour’s growing momentum across entertainment and culture, following recent ambassador announcements with multi-platinum country music star Parker McCollum and Grammy-nominated rapper Gunna. Together, these partnerships reflect the brand’s expanding view of performance and its belief that athletic mindset extends far beyond the field of play.

Arnaud’s first campaign for Under Armour launches globally this week, historically the hottest week of the year in North America.

"The connection between sport and culture is stronger than ever, and that's creating exciting opportunities to engage athletes and fans in new ways. François is at the center of a moment that fans are genuinely passionate about, and we're excited to be part of it. As a brand, we're focused on showing up in authentic sport moments and clever cultural crossovers. When we recognized Francois wearing Under Armour organically, we knew a partnership would feel authentic to both of our fan bases.”

Originally published by Under Armour.