Today, Under Armour, announces it is joining the U.S. Cotton Trust Protocol , strengthening efforts to advance more responsible, transparent cotton sourcing in the United States.

This membership reflects our commitment to supporting the U.S. cotton farmers who help bring our products to life. Through the Trust Protocol, the brand gains access to verified, field-level data across key environmental metrics, including water use, greenhouse gas emissions, soil health, and land use.

As a tangible step in the membership, Under Armour will pilot the use of cotton tracked through the Trust Protocol this Fall, in all graphic tees within their Freedom collection . A line dedicated to supporting and honoring military personnel, veterans, and first responders.

“Under Armour believes performance starts with the materials we choose. Where and how our cotton is grown matters."

"We are thrilled to join the U.S. Cotton Trust Protocol and strengthen our ability to build better products for athletes while advancing transparency across our supply chain.”

The Trust Protocol is a voluntary, field-level sustainability and traceability program distinguished by its measurable, verifiable approach to fostering responsible cotton production and driving ongoing improvements across key sustainability indicators. The framework enables Under Armour to track progress over time and validate improvements across critical environmental indicators.

“We are pleased to welcome Under Armour, a brand with a strong commitment to innovation and a global reach, to the Trust Protocol."

"Under Armour is building its legacy on performance and technical excellence and embodies the spirit of consistent improvement that drives athletes. The Trust Protocol’s data-driven approach directly aligns with those values and will help the brand strengthen its commitment to sustainable sourcing.”

Originally published by Under Armour.