Under Armour Debuts We Love Football Campaign

Under Armour is celebrating the sport where the brand began with, We Love Football, a season-long content platform celebrating the passion that make football one of America's most beloved sports.

The campaign showcases how the game connects athletes, coaches and fans across all levels of play by spotlighting Under Armour's football ecosystem, including high school programs, college football, the NFL and the growing game of flag football.

The campaign reflects Under Armour's longstanding investment in the sport, from its network of high school football partners and UA Next programming to its roster of collegiate, professional, and flag football athletes.

We Love Football explores the shared experiences that unite football culture, including preparation, commitment, community, and love for the game.

Content throughout the season will feature some of the sport's most recognizable names, including Notre Dame Football Head Coach Marcus Freeman, NFL athletes such as Justin Jefferson, Zay Flowers, DeVonta Smith, Nick Emmanwori, and USA Football athletes such as Ashlea Klam and Makena Cook. Together, they reflect the passion, commitment and sense of community that continue to shape the game.

We Love Football will roll out across Under Armour’s social and digital channels throughout the 2026 NFL season through episodic storytelling and athlete-led social content.

Originally published by Under Armour.