Staying with handball’s best: PUMA and Mathias Gidsel extend partnership

Sports company PUMA has extended its partnership with Danish handball athlete Mathias Gidsel, widely considered the best player of his generation.

A right back for Füchse Berlin and the Danish national team, Mathias has won several titles including three world championships and Olympic gold with Denmark. This year, he became the first player ever to be named IHF World Player of the Year for the third consecutive time.

“Mathias is undoubtedly a great player, but he is also a fantastic ambassador for our brand off the court. We are proud to extend our partnership with Mathias today and further strengthen PUMA’s position in handball,” said Arthur Hoeld, CEO of PUMA. “We look forward to working with him in the future to create great products and stories that will resonate with players and fans. Together we will further boost the popularity of handball around the world.”

Known for his explosive one-on-one play and the ability to create high-quality chances even when the opposing team is heavily focusing on him, Mathias excites handball audiences with his speed and remarkable efficiency.

“I have played in PUMA all of my career so it is fantastic that we can continue this journey together,” said Mathias Gidsel. “PUMA has greatly supported me with its performance products and earlier this year, we launched my first signature shoe. I look forward to further working with PUMA’s innovation team to make the best handball shoes even better in the future.”

On court, Mathias wears PUMA’s Accelerate NITRO™ SQD 4, which offers a lightweight design that allows for speed and precision thanks to PUMA’s leading NITRO™ technology.

Originally published by Puma.