Sharpie® and Under Armour Turn Sketchbooks into Sportswear with New Collection
Sharpie and Under Armour expand their collaboration with a new sportswear and training capsule celebrating creativity and self-expression in sports
Sharpie and Under Armour expand their collaboration with a new sportswear and training capsule celebrating creativity and self-expression in sports
The capsule reimagines iconic Under Armour styles alongside a unique take on the UA SlipSpeed Nova
The collection launches today at UnderArmour.com and at select UA Brand House, JD Sports and Academy Sports locations.
From playbooks to sketchbooks, every athlete starts with an idea. Today, Sharpie® and Under Armour continue their collaboration with a new collection inspired by the creativity and self-expression that have always been part of sports. Designed for men, women and youth, the collection brings Sharpie’s unmistakable hand-drawn aesthetic to a range of Under Armour signature sportswear and training styles.
Where the first chapter of the collaboration explored creativity through the lens of basketball star and UA athlete De’Aaron Fox, this new collection takes a broader approach. Bold colorways like Racer Red and Team Royal Blue reflect the familiar energy and visual language of team sports, while hand-drawn flames, stars and other Sharpie artwork appear throughout as if pulled straight from the sketchbook of a young athlete.
At the center of the collection are fresh takes on iconic Under Armour staples built for the season ahead, including HeatGear® baselayers and UA SlipSpeed Novas for training days and heavyweight cotton hoodies and sweats for cooler mornings and everyday wear.
Every detail is designed to feel like it came directly from the imagination of an athlete: bold, imperfect and full of personality. Hand-sketched Sharpie artwork appears throughout, reinforcing the idea that creativity isn't something separate from sport. It's integral to how athletes think, prepare, play and express themselves.
"Ideas come to life through the work, testing, and refining. This collection with Sharpie celebrates the creators who make the first move and leave their mark."
The collaboration builds on a shared belief between Sharpie and Under Armour: that self-expression and performance go hand in hand. For generations, athletes have used Sharpie to personalize everything from jerseys and shoes to notebooks and equipment. With this latest collection, that spirit of customization becomes part of the product itself.
Sharpie x Under Armour Collection
To shop the latest Sharpie x Under Armour collection, visit UA.com or select UA Brand House, JD Sports and Academy Sports locations. Fans can also bring their own creativity to life with Sharpie markers, available at retailers nationwide. To explore the full line of Sharpie products, visit Sharpie.com.
Originally published by Under Armour.
