RaKai and Under Armour Take Their Partnership to the Next Level With the Launch of the UA Arc 96 “25XX”
What started as unprecedented access inside the Under Armour world has evolved into a collaboration of its own. Since March 2026, Full Access with RaKai , UA’s most-shared social series ever, has given fans a front row seat to the Twitch star’s journey as a UA brand ambassador —…
What started as unprecedented access inside the Under Armour world has evolved into a collaboration of its own. Since March 2026, Full Access with RaKai , UA’s most-shared social series ever, has given fans a front row seat to the Twitch star’s journey as a UA brand ambassador — from taking over the main stage at Rolling Loud to stepping inside the boardroom.
Today that journey comes full circle with the launch of RaKai’s first-ever footwear collaboration with UA, called the 25XX — RaKai’s exclusive interpretation of the UA Arc 96 .
The 25XX is more than just a signature colorway. Earlier this year, RaKai and UA pulled back the veil of traditional product creation and invited his community to a live design session with the UA footwear team. More than 15,000 fans weighed in on everything from color direction to design details as the sneaker came to life in real time, transforming a process typically kept behind closed doors into a true collaborative experience.
The result is a sneaker shaped by RaKai’s personal story and by the people watching alongside him. His favorite UA colorway, Hyper Green, became a defining design element, nodding to the high-energy culture of online creators. The “25” in 25XX is an homage to RaKai’s former football jersey number and his community, which he calls 25XX, while a glow-in-the-dark outsole and fading midsole glow recreate late nights spent streaming at his desktop.
“Being able to create my own sneaker with Under Armour is something I never imagined. My chat saw the design sessions, they saw the conversations, they saw all the work that went into it. The 25XX is really a reflection of me and the community that’s been rocking with me from day one.”
RaKai X UA ARC 96 "25XX" ($155USD)
“What made this partnership special was RaKai’s willingness to fully immerse himself in the creative process. Together, we created something that feels authentic to RaKai while pushing the Arc96 silhouette into new territory. The 25XX represents the kind of collaboration we’re committed to building at Under Armour, where creators have a real seat at the table and help shape products that resonate with the next generation.”
Originally published by Under Armour.
