PUMA Signs on as Sponsor of the “Weltklasse Zurich” Athletics Competition

The Weltklasse Zurich meeting belongs to the six meetings of the IAAF Golden League and is known for its unique atmosphere and well-informed audience. The IAAF-Meeting-Evaluation has voted Weltklasse Zurich as the best track in the world 12 times since 1988. Last year, the meeting was televised in more than 150 countries. “We are very excited about the partnership with the best track meeting in the world,” said Pascal Rolling, PUMA’s International Running Marketing Manager. “We will not only strengthen our brand’s positioning with this sponsorship, we will enlarge it.” “We welcome PUMA as a new sponsor to our meeting”, says meeting director Hansjörg Wirz. “We are delighted to collaborate with a company that will bring new ideas and promote the meeting to a broader audience.” Over the years several PUMA athletes have made their mark in Zurich like Americans Renaldo Nehemiah and Evelyn Ashford along side Jamaican Merlene Ottey – with 17 participations in the meeting and overall eight victories, she is one of the darlings of the public. To date there have been 23 world records state in Zurich.

Originally published by Puma.