PUMA announces long-term partnership with VfL Gummersbach; CEO Arthur Hoeld joins Advisory Board

Sports company PUMA has signed a long-term agreement with VfL Gummersbach, one of the most successful teams in national and international handball. In addition, PUMA CEO Arthur Hoeld joins the Advisory Board (“ Wirtschaftsrat ”) of VfL Gummersbach.

Starting in the 2026/27 season, PUMA will officially equip VfL Gummersbach. This includes the Bundesliga team, the handball academy, the administrative staff, as well as all merchandising.

“VfL Gummersbach is one of the biggest names in European handball. PUMA and VfL both stand for tradition, history, and success in sports. That’s exactly why this partnership is such a good fit,” said Arthur Hoeld. “Handball is a core Olympic sport with enormous potential. This long-term partnership underscores our commitment to top-level performance.”

“With PUMA, we’re not just gaining an outfitter, but a global partner who shares our vision: to make VfL Gummersbach and handball even more appealing, while also breaking new ground,” said Christoph Schindler, Managing Director of VfL Gummersbach. “Together, we want to further develop the club, reach new target groups, and build a strong community around VfL.”

In addition to the partnership, Arthur Hoeld will provide strategic guidance to the club. As a new member of the VfL Gummersbach Advirory Board, he will contribute his business perspective and international network.

Originally published by Puma.