Nike Training and The Yard Gym Partner to Shape the Future of Training

TYG will become a Global Nike Training Partner, marking Nike Training’s first global gym partnership.

Nike Training will be TYG’s exclusive partner for footwear, apparel and accessories outfitting all TYG trainers, instructors and team members.

Nike Training and TYG will co-create training experiences, activations and community events.

Nike Training and The Yard Gym (TYG) are teaming up to shape the future of training and set new standards for training excellence. TYG will become an official Global Nike Training Partner, marking Nike Training’s first global gym partnership. Born from the shared vision and passion of husband-and-wife duo Daniel and Tiarne Bova, TYG first opened in Australia in 2020. What began as a dream to create a space where people of all ages and fitness levels could come together to train like athletes, has become a global movement. TYG is synonymous with an innovative, premium, and community-centric training experience. Its structured approach centers on delivering high-quality, strength and endurance focused workouts tailored to support individuals at every stage of their fitness journey. “Like Nike, The Yard Gym believes training is more than a workout. It’s about unlocking progress,” says Chloe Speed, VP/GM, Nike Training. “By combining Nike’s expertise in performance innovation with TYG’s industry leading approach to community and programming, we’ll help more athletes push the limits of what’s possible and raise the bar of training globally.” Nike Training will become the exclusive provider of footwear, apparel and accessories for all TYG trainers and team members. Built from Nike’s most advanced performance innovations, each product has been selected to meet the exact functional and performance needs of TYG’s elite coaches and instructors. As partners, Nike Training and TYG will co-create training experiences, activations and community moments, designed to inspire more people to train with purpose and consistency. Nike products and branding will also be incorporated into existing and future TYG gyms. “Nike Training embodies the same grit we see inside every TYG studio,” says Daniel Bova, Co-Founder and CEO, The Yard Gym. “It’s about showing up and putting in the work, every single day. We share the same obsession: building stronger, better humans in and out of the gym.” Together, driven by innovation and the pursuit of progress, Nike Training and TYG will equip all athletes to train on their own terms and achieve their greatest potential.

Originally published by Nike.