Nike SB Creates the SB FC Pack for Fans of the Beautiful Game

What is the SB FC Pack? The SB FC Pack is a vibrant collection of jerseys, footwear and sportswear that reflects the spirit of skate culture, with an emphasis on music, self-expression and community.

What design details are featured in the SB FC apparel? SB FC apparel blends traditional football kit conventions, like sponsor callouts on the jerseys, with classic skate aesthetics, like loose fits and handmade graphics, to create designs that amplify the shared rhythm between the culture of the pitch and the streets — all in pursuit of “La Más Fina,” or “the finest.”

What footwear styles are included in the SB FC Pack? The Nike SB Air Max 95 and Tennis Classic feature minimalist colorways and sock liner artwork that tell the story of “La Más Fina,” emphasizing the collection’s signature typography, graphic themes and color fades.

When will the SB FC Pack be available? The SB FC Pack will be available globally in July at nike.com and select retail locations.

Inspired by the energy of football , Nike SB is introducing the SB FC Pack: a vibrant collection of jerseys, footwear and sportswear that reflects the spirit of skate culture, with an emphasis on music, self-expression and community — all in pursuit of “La Más Fina.”

The collection amplifies the shared rhythm of the pitch and the streets, defined by expressive, highly detailed design elements that blend sport and street culture. It also serves as an ode to the core shops of the Nike SB community, known as “Club 58,” with logos from Andrew, Bluetile, FTC, Geometric, Kingswell, NJ, Nocturnal, Plush and Thirty Fifth North given the same treatment as sponsor logos on traditional football jerseys.

Born from the multicultural grooves and infectious beats of Cumbia, the SB FC design language explores the through-lines of creativity and bold, sound-inspired colors.

“We always lead with the sounds of the streets,” says Steven Gonzalez, lead graphic designer, Nike SB. “Cumbia hit the speakers, and we knew that was it: a shared love of Cumbia, a rhythm that ignores divides. From Norteñas, Sonidera, Rebajada to Tecnocumbia, there’s a little something for everybody. That rhythm’s always felt like home, and it’s where the collection took flight.”

The SB FC Pack includes field and keeper jerseys in three exclusive colorways — each a loose-fit silhouette featuring Dri-FIT technology and handcrafted details like woven patches, signature artwork and stylized typography. Hand-style lettering is reflective of vintage Cumbia flyers, and an angel graphic is a nod to the football and skate epicenter of Los Angeles.

Hidden gems include an “Inspired by the Music” graphic inside the neckline, flame-stitch detailing on the elbow pads of the keeper jersey, and a “Support Your Local” note inside the music patch, reminding fans of the customization and care that goes into every detail, especially when bringing skate and football culture together on the world’s biggest stage.

“Being born and raised in Southern California, my reference points were in my back pocket, and it only felt right bringing our little Angelita into the kit,” says Gonzalez. “Then it was straight to our personal archives, looking at our favorite Cumbia flyers, modern football signage and iconic jerseys with sponsorships.”

Two exclusive footwear silhouettes, the Nike SB Air Max 95 and Tennis Classic, bring forward minimalist colorways and sock liner artwork that tell the story of “La Más Fina,” emphasizing the collection’s signature typography, graphic themes and color fades.

The SB FC Pack will be available globally in July at nike.com and select retail locations.

Originally published by Nike.