Nike and BTS Introduce BTS WORLD TOUR “ARIRANG” Merch and Nike By You Experience
What is the Nike By You design? The Nike By You experience features 10 custom BTS-inspired designs that can be applied to Nike apparel and totes, blending bold, timeless graphics with the band’s typography and subtle design details that celebrate BTS’ legacy and global impact.
What is the Nike By You design? The Nike By You experience features 10 custom BTS-inspired designs that can be applied to Nike apparel and totes, blending bold, timeless graphics with the band’s typography and subtle design details that celebrate BTS’ legacy and global impact.
What is the tour merch design? The Nike x BTS tour merch includes exclusive T-shirts, a hoodie and a Korea-only cap that draw on the band’s heritage and distinctive style.
When is it available? The Nike By You customization experience will launch June 1 at select Nike stores. Nike x BTS tour merch will be available in select cities on the BTS WORLD TOUR “ARIRANG” and online in China.
Nike is partnering with global pop music royalty BTS to deliver a first-of-its-kind Nike By You customization experience alongside merchandise for the group’s BTS WORLD TOUR “ARIRANG.”
The Nike By You experience and tour merch form a cohesive collection that celebrates BTS’ journey, creativity and connection with fans around the world, offering new and unique ways for individuals to express their BTS fandom.
The Nike By You experience features 10 custom designs created specifically for the band, allowing fans to co-create and personalize select Nike apparel and totes. Each graphic blends strong, expressive shapes with fluid movement, mirroring the evolution of BTS’ music and artistry.
The Nike tour merch brings forward similar themes across exclusive T-shirts, a hoodie and a Korea-only cap that feel bold yet timeless, giving fans new ways of self-expression, including as they put together their concert-going looks.
At the heart of the collaboration is the idea of legacy and what comes next. The collection reflects BTS’ future-forward mindset while honoring what the group has built over the years, both together and as individual artists. The members’ shared heritage also plays a central role in the collection.
Typography anchors the visual identity, while custom wordmarks explore bold, energetic forms unique to the band. Select Nike By You designs emphasize the number seven, symbolizing the seven members of the band. Additional graphics reference musical bars and measures, underscoring the group’s position as a voice for generations and their ability to connect with global audiences.
The Nike By You customization experience will launch June 1 at select Nike stores. Nike x BTS tour merch will be available in select cities on the BTS WORLD TOUR “ARIRANG” and online in China.
June 1 - Seoul, Busan
June 1, October 12 - Singapore
June 1, October 12 - Taguig
June 1, October 12 - Bangkok
June 1, October 12 - Kuala Lumpur
June 1, October 12 - Jakarta
June 1, October 12 - Delhi, Bangalore
October 30 - Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Kaohsiung, Shanghai, Shenzhen, Taichung, Taipei, Wuhan
February 26, 2027 - Hong Kong
June 12 - Seoul, Busan
July 5 - Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas
August 20 - Singapore
August 20 - Kuala Lumpur
February 5, 2027 - Melbourne
February 12, 2027 - Sydney
*Specific availability, store and location details will be released closer to on-sale dates.
Originally published by Nike.
